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How should “Internet +“ flooring companies win?

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浏览量:- 发布日期:2016-04-19 16:33:00【  

With the rise of e-commerce in recent years, more and more flooring companies have started online marketing. In the era of "Internet +" all the way to the triumph, "Internet +" is no longer a new topic for flooring companies. At the moment, the consumption habits of most people and the traditional marketing model of the flooring industry have been broken, which is a good opportunity for some brands to overtake a corner. In the future, where will the development of the flooring industry go? Seize the opportunity to win.

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"Internet is just a tool, just a way of thinking, and more is that you have to rely on the user's system, stand on the value of user consumption, stand on the process of your industrial chain, you can help this industry chain What kind of value is provided."

Internet thinking is applied to the market, and it is ultimately connected to the word "service." Floor companies need to think seriously, how to provide more services, how to provide more convenient services, in order to allow consumers to pay, so that consumers are willing to approach.

Under the new economic normal and the "Internet +" background, the flooring industry should change from product thinking to industrial thinking, carry forward the "artisan spirit", improve product quality, focus on customer experience, optimize industrial structure, and use Internet thinking to innovate marketing means. To accelerate the transformation and upgrading of enterprises.

"Many examples tell us that in the future, the floor manufacturing enterprises must have customer thinking or user thinking."

Consumers are people who live in groups. Products developed by users with user thinking will greatly enhance the user experience and make consumers change from passive to active, so the experience becomes more and more important.

According to statistics, there are nearly 210 million people in the post-80s population, and the population after 90 has reached 210 million. The two groups add up to nearly 420 million. Therefore, the main force of future market consumption will be concentrated in the post-80s and post-90s groups. Personalized, fashionable and young are the main characteristics of the floor product consumer groups in the future. Floor companies should enhance the user experience of the products from the customer's point of view. Cultivate the brand's viscosity, cultivate brand fans, and let fans become word-of-mouth communicators.

"The theory of the past barrels is called the short board effect. Today's new barrel theory is that you try to find the longest board and make it the ultimate."

In a fiercely competitive environment, if a company wants to make up for the shortcomings, the speed, personnel, and resources are far from being configured. What should we do? Try to find the longest board and do it to the extreme. It is the "new barrel theory."

In other words, the "new barrel theory" only serves as the core part of the enterprise. "Enterprises must find the core DNA and make your genes to the extreme." The insiders analyzed that in the future, the Chinese flooring industry will definitely be the factory manufacturing enterprise to do the quality, the dealers do the good service, and the operating profit is changed to the service profit.

"A person can't do a group of people, a group of people can't do a team, and a team can't do a trend."

What is the trend, the new economic normal is the trend, the Internet thinking is the trend, and the supply-side reform is also the trend. The trend is irreversible, and the trend cannot be regarded as a flood of beasts, but should be actively dealt with.


 来源:福恒 作者:张雷